Bad Habits Brewery

Brand Identity & Packaging Design

Bad Habits Brewery is an independent craft beer brand with a bold name and a bold vision. The client came to me with the name already set and an unusual request: they wanted a skull as the logo mark. The challenge? Making sure the brand felt inviting and fun — not toxic or intimidating.

The Challenge

The name Bad Habits combined with a skull symbol could easily send the wrong message, especially in a space where shelf presence and emotional appeal are key. I needed to transform those "negative" elements into something people would want to pick up and try, even if they’d never heard of the brand before.

Project Type:

Branding, Packaging,
Visual Identity

My Role:

Solo Designer —
Concept, Logo, Visual
Identity, Packaging

Bad Habits Brewery colorful coasters

Logo & Typography Exploration

During the early design phase, I explored several visual directions for the skull mark and overall logo structure. I began by collecting references to help define the tone — aiming for something that felt playful, but not silly, and rebellious, but not aggressive. The red sketches were part of my early attempts to develop a simplified, friendlier skull. I also began experimenting with logo structure and type placement, working toward a mark that felt both bold and inviting.

Early logo design process for Bad Habits Brewery showing inspirational skull references, first vector skull sketches, and typographic layout tests for the wordmark and full logo.
Bad Habits Brewery brand system showing logo variations, color palette with hex codes, and New Zen font styles.

The Solution

I leaned into the skull idea — but softened its tone with a friendly illustration style and paired it with a vibrant, upbeat color palette. The result is a visual identity that feels rebellious and energetic, but still playful and accessible.


  • Bold, high-contrast can designs using abstract wave patterns
  • A flexible, colorful coaster system for events and tastings
  • A logomark that’s memorable and fun, not scary
Baltic Porter Can

Outcome

The final identity positions Bad Habits as a standout indie beer brand that doesn’t take itself too seriously — and grabs attention in all the right ways. Everything was designed by me, from strategy to final execution.

American IPA Can
Black t-shirt design for Bad Habits Brewery showing front wordmark and back skull logo in vibrant yellow.
Twelve-pack beer box design for Bad Habits Brewery featuring bold orange and yellow wave patterns with purple typography.
Instagram mockup showcasing Bad Habits Brewery cans, lifestyle photography, and bold brand visuals in purple and yellow.
Portrait of Bruno de Aviz

Let’s make cool stuff together

Hi, I’m Bruno — a Brazilian designer based in Munich. I work across branding, motion, and visual design, and I’m always exploring new creative directions — from bold identities to experimental side projects.

Got an idea or something in the works? I’d love to hear about it.

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